SJYP Go Blue In HBX Editorial

SJYP was founded back in 2014 by husband and wife super-duo Steve J. and Yoni P. after graduating from London’s Central Saint Martins and London College Fashion. The Korean label, known for its avant garde and youth culture influences, is already making waves with its careful reworking of modern silhouettes. 

For their editorial this fall, SJYP returns to HBX to present the new season, a drop including denim jackets, jeans and sweaters, making ready use of distressed details, frills, patchwork and a palette of summer blues. 

Catch the editorial above and shop the looks online here.