Selena Gomez Is Now Officially Part Of The PUMA Fam
The new partners have got some exciting projects in the works.
Selena Gomez has been a busy bee, earning the prestigious title of “The Tastemaker” in Time Magazine's “Firsts” project – even undergoing a kidney transplant this summer, after a difficult battle with Lupus. Now the star is well and truly back on her feet, having just revealed an exciting new partnership with PUMA. “PUMA has changed the game when it comes to the mash-up of athletic wear and fashion. I am hoping that we can create something special together. We already have some really cool projects in the works,” she said about the collab.
PUMA says that it wants to share in Gomez's “authentic, creative and talented” outlook, citing her truly inspirational strength over recent months. “She is everything that today’s female consumer is looking for in a role model,” the brand continued.
Stay tuned for more details about the Selena Gomez X PUMA partnership.