Polaroid Introduces Limited Edition Film Celebrating Art and Science
Polaroid's limited edition film delights photographers
Polaroid has unveiled its latest addition to its film lineup with the "Round Frame Retinex" special edition film. This release pays tribute to the Retinex theory, a concept pioneered by Polaroid's founder, Edwin Land, that explores how colors are perceived in relation to their surroundings. It marks the inception of instant photography and captures the mesmerizing interplay of colors as described by Land's theory.
The Retinex theory delves into how the human eyes and brain interpret colors and the dynamic relationship between an object's color and its environment. Polaroid's new film is designed to accentuate and capture this captivating phenomenon, promising a unique visual experience.
What sets this special edition apart are the 10 distinct frame designs included in the double pack. These frames serve as ideal canvases to magnify the interplay of colors, making each photograph taken with the Polaroid Round Frame Retinex Edition Film a celebration of color perception and Edwin Land's pioneering work.
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