Pharrell And Adidas Launch 'Don't Be Quiet Please' Campaign
You try telling the tennis stars that.
On Saturday, Pharrell Williams and adidas hosted a special tennis tournament at the Frederick Johnson Community Court in Harlem, NYC to launch the 'Don't Be Quiet Please' campaign. The whole idea behind the initiative is to invite the local community to get their voices heard “by delivering personal messages to inspire change through love.”
Pharell shared the following manifesto at the event: “Every tennis match starts with the same two words: ‘Quiet Please.’ But change can be noisy and our love can transform anything. Outside the court we will let our voices be heard as loud as we can. If you see the potential for good, speak up. Together, we can change the game for the better.” Yesterday, the public was invited to participate in the campaign by visiting one of the many tennis umpire chairs placed around the city to share and express themselves, just like the cool kids in the campaign video – can you spot the color-block adidas Originals x Pharrell collection pieces in there?
Coinciding with the new campaign, Pharrell and adidas also announced a partnership with HORIZONS, a non-profit organization aiming to establish tennis scholarships for children. The duo will also be making a donation to the NYC Parks Department for tennis court restoration.
Check out the campaign video above, and take a peek at the '70s-inspired adidas Originals x Pharrell tennis collection here.