Obey campaign topper

OBEY Women 2017 Fall Captures A Disenchanted Suburban Girl Gang

“Work where you must but live and shop in hell.”

POSTEDBYDEE CUNNING

There's something about suburbia. An indistinct neighborhood sprawl, it's somewhere but also nowhere. It's a cultural void. It festers dark secrets. It's boring – or at least pop culture would have us think so.

In its atmospheric new 2017 Fall lookbook, OBEY Women explores one of the must-have suburban motifs: the disenchanted youth. The bored-looking teenagers hang out (literally) all over the neighborhood in effortless printed tees and sweaters and throw-on bomber jackets – but not a smile in sight. And if you needed any more proof of these girls' feels, keep an eye out for that old wishing well.

Check out the super-cool shots below and stay tuned for more info on the drop.  

1 | 11
Obey lookbook 10
2 | 11
Obey lookbook 11
3 | 11
Obey lookbook 8
4 | 11
Obey lookbook 9
5 | 11
Obey lookbook 7
6 | 11
Obey lookbook 6
7 | 11
Obey lookbook 4
8 | 11
Obey lookbook 3
9 | 11
Obey lookbook 5
10 | 11
Obey lookbook 2
11 | 11
Obey lookbook 1

  COMMENTS

Ok
more from fashion
Kwas x peanuts kollektion preview 2
FASHION | 
Snoopy Stars In UNIQLO's Second Peanuts Collection
In collaboration with New York artist KAWS.
Hyein seo lookbook preview
FASHION | 
Hyein Seo Bosses It With Attention-Grabbing Fall/Winter Lookbook
The Korean label takes us on a wild night out.
Helmut lang pre spring 2018 is a black streetwear masterpiece10
FASHION | 
Helmut Lang Pre-Spring 2018 Is A Black Streetwear Masterpiece
Shayne Oliver breathes life into the iconic label.
Linda toll off white belt
FASHION | 
Peep Every Single Off-White™ Industrial Belt Available For Pre-Order
Hold your pants up in style.
Fila x urban outfitters drop sporty chic winter essentials2
FASHION | 
FILA X Urban Outfitters Drop Sporty Chic Winter Essentials
Those pants are killer.
Gucci gang paris hannah sider ssense 10
FASHION | 
A New Kind Of Paris – SSENSE Shoots The Transgressive Gucci Gang
RIP to Parisian cliches.
Facebook blackTwitter blackInstagram blackPinterest blackTumblr black