Nike Steps Into The Future With Its New Zoom Vaporfly Elite Flyprint
Cutting-edge from runway to road.
If the envelopes Nike have been pushing so often lately were real, it's safe to say that Pam down the Post Office would be in a bit of a predicament by now. Of course, we are talking about technology; more specifically the performance-based innovations the brand can't stop gracing our feet with.
Its new runner, the Zoom Vaporfly Elite Flyprint, is yet another step into the future, boasting a 3D-printed textile upper, a full-length carbon fiber plate, durable rubber on the heel and a signature NikeZoomX midsole unit.
For the running layman, it basically ticks all the boxes: lightweight, breathable, hard-wearing, comfortable and supportive. For the running pro – whose data the shoe was built around FYI – this “record-breaking, medal-collecting force” means the fastest 3D-printed sneaker ever, getting down into the nitty-gritty of balance and frictional resistance.
But if the only place you're running is to grab a chai frappe before you steal the street in the hippest district of town, the Zoom Vaporfly Elite Flyprint will be equally at home. You couldn't not love the sneaker's futuristic form and stunning rippled color on the upper.
The Nike Zoom Vaporfly Elite Flyprint debuts at the London Marathon on April 22, worn by marathon runner Eliud Kipchoge, with a limited number of $600 pairs releasing via the Nike app.