Moncler Breaks Milan Fashion Week Tradition With Mega Collaborations
#MonclerGenius
With all of the crap the world was subjected to last year, 2018 feels like no better time to break from tradition and convention – and that extends to the fashion world, too. For Fall/Winter 2018 Milan Fashion Week replaced Gucci, its typical opener, with seasoned winter brand Moncler's re-launch.
And this was no ordinary fashion show either. If, like most of us, you spend most of your day with your eyes glued to Instagram – square eyes much? – you'll have probably noticed the Moncler fashion buzz, in particular the hashtag #MonclerGenius.
Remo Ruffini made a serious entrance with his modestly, yet aptly, named Genius Group, delivering eight unique collections in collaboration with an impressive designer roster, including Pierpaolo Piccioli, Simone Rocha, and Craig Green. The collections were presented in eight tented spaces, each a fashion installation unique to the style of the designer.
Each collection will be rolled out on a monthly basis; Ruffini's attempt to address shifting buying patterns and the new social media-fueled drop culture. The move, which marks the end of the company's former structure, also aims to expand Moncler's reach with collections targeted to specific niches.
Check out our favorite Moncler 8 Palm Angels collection in the gallery above.
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