Mmega fall winter 2017 lookbook

MMEGA Unveils Campaign For Bold, Confident, Independent Women

Sophisticated yet edgy.


Italian label MMEGA just released its 2017 Fall/Winter campaign and it's a velvet-heavy textural dream. The opaque fabrics, both matte and shiny depending on the light, give a day-to-night feel; whip off that pretty ribbed sweater and you've got a statement velvet party dress that'll sheen under the streetlights. The black and red faux-fur coat is sophisticated from the front and edgy from the back, emblazoned with a fluffy Illuminati pyramid – totally bossin' it.

The campaign, shot in a fancy mansion house screams duality; this is a collection for women who are both elegant and rebellious, urbane and underground, day and night – but always bold.

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