Loreal balmain lipstick

A Diverse Model Squad Front L'Oréal Paris x Balmain Lipstick Campaign

Female empowerment across all races and origins.

POSTEDBYDEE CUNNING

Back in May, L'Oréal announced an exciting upcoming lipstick collaboration with Balmain. The great news is, it's nearly here! The capsule collection is made up of 12 different shades, designed to empower all women with a something-for-everyone ethos. “The reason we made them like this is because we wanted to talk to so many women of all ages, all colours and all backgrounds,” Balmain creative director Olivier Rousteing told British Vogue.

The fierce campaign, lensed by Nico Bustos, features 12 women of diverse backgrounds and origins – and Rousteing himself – posing on a rooftop to the backdrop of the dreamy Paris sunset. The Balmian-outfitted models include Lara Stone, Grace Bol and Ming Xi. We're hoping this marks the beginning of much more representation in the beauty industry.

The range of lipsticks will exclusively debut at Harvey Nichols on September 1 during Paris Fashion Week and will be widely released on September 25.  

  COMMENTS

Ok
more from beauty
10 cruelty free moisturizers to save your skin this fall
BEAUTY | 
Editor's Choice: Ten Cruelty Free Moisturizers To Save Your Skin This Fall
Good-for-the-earth skin-loving through all the cooler months.
Kendall jenner make up tutorial
BEAUTY | 
Watch Kendall Jenner's Effortless Morning Make-Up Routine
Bronzy nude perfection in just two minutes!
Nicki minaj mac cosmetics lipstick 03
BEAUTY | 
Take A Look At The New Nicki Minaj X MAC Nude Lipsticks
A far cry from Harajuku Barbie.
Summer makeup
Fuck trump lipstick
BEAUTY | 
This Anti-Trump Lipstick Company Is Donating All Funds To Charlottesville Victims
F*ck Trump, f*ck Nazis, f*ck hate.
Ultimate fizzymag survival guide
BEAUTY | 
Fizzy Mag's *Ultimate* Festival Beauty Survival Kit
Here's what to shove in your rucksack this year.
Facebook blackTwitter blackInstagram blackPinterest blackTumblr black