Kingpins 2024: The New Trend Of Eco Denim

Change your jeans, change the world.

POSTED BY OANA CRISTINA GRIGORESCU

Chemical suppliers and technology firms are leading a wave of innovation in denim finishing, focusing on sustainability while enhancing efficiency and simplifying processes. These innovations were prominently showcased at the recent Kingpins Show in Amsterdam, aimed at the Fall/Winter 2025-2026 collections.

 

 

Italian chemical company Officina39 introduced Easyindigo, a technology designed to streamline the indigo dyeing process. This method uses a two-phase approach that reduces the use of chemicals and energy. The process involves a wetting and leveling agent that ensures even dye application and minimizes dye migration, followed by a compound that effectively binds the dye to the fibers.

 

 

Tonello, another key player in the industry, showcased its DyeMate technology, an automated system that replaces traditional manual dyeing methods. This technology operates at lower temperatures and reduces chemical use, achieving consistent and repeatable dye results. Tonello is also expanding the application of its technologies to include sulfur black dyes, allowing for new color effects in denim fabrics.

 

 

Soko introduced Lumia, an innovative product that uses ozone to fade denim without harsh chemicals. They also launched the Denim Pharmacy, a suite of solutions tailored to various production challenges, like fabric protection and efficient bleaching methods.

 

 

Similarly, Jeanologia, a Spanish company, is blending traditional techniques with cutting-edge technologies in their Atmos Vintage collection, which showcases a variety of finishes on a single fabric type. They use technologies like G2 Ozone and Indra to achieve vintage looks without water, chemicals, or pumice stone, complemented by artisanal mending techniques.

 

 

These advancements reflect a broader industry trend toward greater environmental responsibility and operational efficiency. By leveraging new technologies, denim suppliers are reducing their ecological footprint and enabling brands to adapt quickly to market trends and consumer demands.

What's your take on all these eco-friendly denim innovations? Think they'll catch on big time?

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