Holograms Of Summer: HBX Freshens Up For The Season In New Editorial
Beam up, sunshine.
HBX's latest editorial has captured our #CurrentMood perfectly; that is-this-weather-a-hologram? kind of feeling. Beaming in some super-fresh new-season looks, 'Holograms' focuses on summer hues and street styling, featuring new arrivals from Aries, Richardson and Ashley Williams.
We love the concept behind British brand Aries, inspired by rising up from the ruins of a lost or broken civilization. Influences from fashion, streetwear, pop culture, classicism, '80s Italian culture, Versace and more combine for a super-cool, and witty, aesthetic. Case in point: the 'Temple Tit' Long-Sleeve Tee, featuring a boob print with Ancient Greek pillars covering the nips.
Since Fergus Purcell, one of Aries' founding partners, also designs graphics for Ashley Williams (as well as Palace), the Ashley Williams pieces make the perfect combination. The Richardson hoodie and sweatpants finish off the selection with a healthy dose of darkness.
Flick through the images in the gallery above and shop the brands via the links below.
Next up, how to have the confidence to wear whatever the F you want.