Embroidery Is Cool. Case In Point: PUMA's Intricate Hyper Sneakers

Once the reserve of twee 'LIVE LAUGH LOVE' wall decorations and saccharine summer dresses, embroidery is now undoubtedly the coolest it has ever been. Case in point: PUMA's spring-perfect Hyper sneakers (and all the vulva-emblazoned feminist handicrafts on Etsy, but that's a topic for another day).

A spin on some of the brand's signature silhouettes, intricate embroidery adorns the olive Suede Hyper, the white Platform Hyper and the black velvet Basket Heart Hyper – which features XXL ribbon laces for extra feminine impact.

Get a closer look in the gallery above and head to HBX to shop the sneakers.

Next up, the 'Tuxedo' Air Force 1 is the James Bond of the sneaker world.