Cool Girl Tommy Genesis Frolics In Diadora's New “Live Your Passion” Campaign
We seriously need that crop, skirt and socks combo.
Diadora has tapped musician and all-round cool girl Tommy Genesis for its 2017 Fall/Winter “Live Your Passion” campaign, inspired by the spirit of '90s youth.
Genesis' gritty tune, “Execute” soundtracks the visuals, which sees Tommy and her crew – influencer Markel Williams, DJ/artist Naleye Junior, guitarist Lucas Bin and skater Leandre Sanders – frolicking about with a football in an empty swimming pool and cruising down the river in a dinghy boat. The campaign is all about personality and unique style: the clothes, a re-invention of the iconic sporty '90s aesthetic for today's generation of creators.
We're not entirely sure how these guys are living out their passions to the max in the video but we'll cut them some slack for the sweet nostalgia of hazy summer evenings causing trouble in the local playground.
The Diadora 2017 Fall/Winter collection is available now at selected stockists. Head to diadora.com to learn more.