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Model Lili Sumner in the new adidas Originals Campaign

Jürgen Teller shot New Adidas Originals EQT Lookbook

POSTED BY BRIT ZUPANCIC

A still very young 2017 sees Adidas follow up their successful Berlin Fashion Week launch of the new EQT Series with a campaign shot by none other than German Photographer Juergen Teller expressing the motto "everything that is essential, nothing that is not". Utilizing the streets of Berlin as the backdrop, Teller applies his infamous anti-glamour approach to the images and the EQT S/S 17 Collection with models of the likes of Lili Sumner, Valerie Mevegue und Ayaana Aschkar Stevens. While the apparel line builds on the legacy of the EQT green color palette and it's 90's feel, the classic sportswear-items are translated into a modern look by going for bold graphics and sleek cuts. The lookbook locks in on various sneaker models like the EQT Racing, the EQT Support 93/17 which, together with the EQT Support ADV of Turbo Red Series fame, make them stand-out material. 

Photography: JÜRGEN TELLER

Models: LILI SUMNER, VALERIE MEVEGUE, AYAANA ASCHKAR STEVENS

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