10 adidas juergen teller
Model Lili Sumner in the new adidas Originals Campaign

Jürgen Teller shot New Adidas Originals EQT Lookbook


A still very young 2017 sees Adidas follow up their successful Berlin Fashion Week launch of the new EQT Series with a campaign shot by none other than German Photographer Juergen Teller expressing the motto "everything that is essential, nothing that is not". Utilizing the streets of Berlin as the backdrop, Teller applies his infamous anti-glamour approach to the images and the EQT S/S 17 Collection with models of the likes of Lili Sumner, Valerie Mevegue und Ayaana Aschkar Stevens. While the apparel line builds on the legacy of the EQT green color palette and it's 90's feel, the classic sportswear-items are translated into a modern look by going for bold graphics and sleek cuts. The lookbook locks in on various sneaker models like the EQT Racing, the EQT Support 93/17 which, together with the EQT Support ADV of Turbo Red Series fame, make them stand-out material. 

Photography: JÜRGEN TELLER


1 | 9
02 adidas juergen teller
2 | 9
03 adidas juergen teller
3 | 9
04 adidas juergen teller
4 | 9
05 adidas juergen teller
5 | 9
06 adidas juergen teller
6 | 9
07 adidas juergen teller
7 | 9
08 adidas juergen teller
8 | 9
01 adidas juergen teller
9 | 9
09 adidas juergen teller
more from sneakers
Supreme and nike release new air humara green new
New nike air max 97 with pink details
Nike Adds A Hit Of Hot Pink To Its New Air Max 97
Retro minimalism.
New nike flyknit air vapormax
Nike Updates Its Laceless Air VaporMax In A Gorgeous Light Gray
The closest you'll get to running in socks.
Nike black sneaker
Where To Shop: Our Top 10 Killer Black Sneakers For Dark Soles
Like thieves in the night, these black beauties will steal your heart.
Ash patrick ithier leonello calvani
ASH Collabs With Artist Filip Pagowski On Graphic New Sneaker Capsule
Fresh fire for your collection.
Reebok floatride run white black blue
Float On A Cloud With Reebok's Super-Soft Floatride Run
Probs the closest you're ever gonna get to levitating.
Facebook blackTwitter blackInstagram blackPinterest blackTumblr black