Adidas Announces Release Of Bold New Prophere Silhouette
For sidestepping the mainstream.
Adidas announced the launch of its newest footwear silhouette this week, the Prophere. Taking a lead from those found at the ‘periphery of the mainstream’, the new style is designed to challenge the norm, with inspiration taken from ‘uncompomising creators’ and the ‘underground world’ they occupy.
The new silhouette, intended to provide ‘unassuming confidence’, features a bold sculpted midsole, a thick 3-Strip mark branding and a leather heel cage, brought together with a soft knit upper. The campaign itself features surveillance images to home in on all that badass anti-mainstream attitude. Edgy.
The silhouette is available globally at adidas Originals stores, select retailers and via the website from December 15th.
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