Adidas Taps Adrianne Ho & Dua Lipa For “Original Is Never Finished” Campaign
adidas Originals' adicolor revival has gone down an absolute storm – because, retro-inspired garms in the colors of the rainbow. Now, in its new “Original is Never Finished” photo and video campaign, we get to see them in action once again.
Among a slew of stars, the campaign includes Adrianne Ho, Dua Lipa and DJ and KITH FC Captain, Florencia Galarza, as well as A$AP Ferg and Lu Han. The concept behind it – if you hadn't already guessed – is that “creativity is in a constant state of evolution.” Like the coolest kind of relay, the cast members pick up where the previous ones left off – all outfitted in fresh adidas, including the adicolor line and the Arkyn and Prophere sneakers.
Check out the campaign shots above and watch the full video below. You can shop all the pieces now at adidas.
Next up, look black, white and rad all over in these iconic adibreaks.