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Adeam's Pre-Fall 2024 Collection

By Hanako Maeda.

POSTED 01.12.23 06:50 BY ZOE TYLER

Adeam's Pre-Fall 2024 collection is a masterful blend of Tokyo's edgy vibes and New York's urban style, with a touch of southern Italy's charm. The collection, designed by Hanako Maeda, the creative force behind the brand, draws inspiration from the sun-drenched landscapes of the Mediterranean region.

The color palette is warm and inviting, featuring shades of olive, blood orange, and pale blue that evoke the natural beauty of Italy. The fabrics are summer-friendly, with linen and cotton twill that offer breathability and comfort, and organza and knit cardigans that add a touch of refinement. The collection also showcases Maeda's innovative use of stripes, varying the sizes and directions to create a dynamic effect.

The lookbook captures the effortless chic of the Adeam woman, who can adapt to any environment, whether in New York, Tokyo, or the enchanting Capri. In the Pre-Fall 2024 collection, Hanako Maeda combines cultural influences, celebrating femininity, practicality, and timeless elegance. Each piece is a statement, inviting wearers into a world where fashion transcends boundaries, effortlessly adapting to diverse lifestyles.